Honfleur - inspiring design
“Brittany Ferries is more than just a business,” says Catherine Querné. “It’s an identity.”
She should know. After four decades, Catherine is often referred to as the soul of the company. In that time, she has helped create the passenger spaces of eleven new ships.
Now, as Strategy Director, Catherine leads the team charged with creating Honfleur’s onboard experience. Of all the ships she’s worked on, Catherine says Honfleur is the most significant, because it is the first to be commissioned since the company defined its brand philosophy.
“We’ve always known what makes this company special; what’s in our DNA,” she says. “We’re generous. We’re people who love people. We have an eye for detail and a respect for the environment. But now we’ve defined it. And in Honfleur, we’re creating a space which brings that alive.”
Clearly, designing a 4,400 square-metre public space which must welcome up to 1,680 guests three times daily is a daunting task. “But our customers make it easier,” adds Joëlle Croc, Brittany Ferries’ Onboard Services Director. “We send all our customers a questionnaire after they’ve sailed with us, and we get over a million responses every year. That’s an incredible starting point.”
Catherine, Joëlle and the team have also examined demographic trends, such our tendency to live longer, healthier lives and continue to travel later in life, as well as many customers’ need to be constantly digitally connected.